Limonata Italian Lemonade

Cultural study packaging system

Limonata is a fictional Italian lemonade. My goal for this project was to present a packaging system based on a chosen culture. "Limonata" is Italian for lemonade, which I used for my primary logotype. In addition, I was tasked with producing three alterations of the product. This led to the additional flavors of strawberry and blueberry alongside the original. I designed the box to portray the Italian coast, along with a short description of the company's story. In the end, each flavored can has a corresponding box with the matching flavor. Original (yellow), strawberry (red), and blueberry (blue).

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