Upstart

Nonprofit brand design system

Upstart is a fictional nonprofit brand that acts as a public art network. As a nonprofit network, we focus on creating unique experiences that bring people together through creativity. The goal of this project involved creating a cohesive set of brand guidelines for a hypothetical company. This involved designing a brand standards manual, CSR campaign, and product mockups. The Upstart logo combines a primary color palette with recognizable icons from various media formats. Lastly, for more information regarding this project, I have included a link to the original website.

All works © Will Skinner 2022. Please do not reproduce without the expressed written consent of Will Skinner.