Joining of Public Galleries

Upstart will be hosting its Annual Art Fair, (“JPG”) or Joining of Public Galleries, for 2021. The event focuses on providing the public with a unique atmosphere and opportunities relating to the arts. JPG will run through the weekend of November 26th – November 28th. Activities include live music, good food, onsite workshops, local galleries, and our yearly “Art for Auction” event. All proceeds from the fair will go towards our non-profit partner programs. These are local groups in the community that demonstrate the arts in areas of activism and environmentalism.

For our annual event, we have created a new glyph using our brand guidelines. We wanted to portray the atmosphere of the art fair while still using our unique icon. Below are some examples showing how our new glyph and logotype are represented for the event.