Logo

The Upstart logo is a unique symbol we use across all our platforms. It combines a primary color palette with recognizable icons from various media formats. To ensure consistency – the use of recoloring, resizing, and distorting should be avoided.  

Glyph and Logotype

Our logo is composed of both the glyph and logotype. The spacing between both of these elements should be taken into consideration.  

In certain circumstances, our glyph color may change. For these instances please keep the logotype in either black or white.

Placement

If you're creating a written document or composition, please use the designated areas for the Upstart logo located in the diagrams below. Glyphs should be aligned to the edge of the page.

Product Glyph

The Upstart glyph is broken into four grouped icons. Remember to keep the spacing between each icon at 1/5 of their original width.

Incorrect Use

The following examples below should be avoided whenever using the Upstart glyph and logotype for any composition.

Do not rotate glyph

Do not ungroup glyph

Do not stretch glyph

Do not reflect glyph

Do not use use wrong colors

Do not use gradients

Do not use textures

Do not outline glyph

Do not color logotype

Use of our brand materials

General Use

Avoid using our name, logos, or mockups ("brand materials") in ways that may confuse or suggest an affiliation with Upstart. Your logo should have attributes and clear differences that stand apart from our glyph and logotype.

Products, logos, websites and names

In correlation to your company or service, please don't use our name, logo, or domain name. There should be no inclusion of Upstart within your company.

Merchandise

As we do make t-shirts with our logo at Upstart, we don't allow outside parties to create, sell, or reproduce materials with our name and logo on them.